Who are Why? & Partners?

We’re a creative consultancy founded by Carl Shand and Amanda Forwood — an independent company based in London and the Isle of Wight.

We use smart thinking and deep industry insight to create ideas that actually work. With experience across global marketing, branding, design and experiential agencies, we know how to strip away the layers of a traditional setup and focus on what really matters — creativity that connects.

AI and online templates make it easier than ever to create marketing comms. Which is great — but it also means everyone else can do it too. So, how do you stand out when everyone’s using the same tools?

AI helps us to cost effectively sharpen the idea and shape the plan — then human creativity takes the reins. Together, we define your message, visual language and tone of voice to make sure your brand looks/feels unmistakably you.

Why & Partners AI project management tools seamlessly integrate our creative partners with your brand. Together we create: Strategy, Branding, Digital Activation/Comms. Coporate Comms, OOH, Direct Marketing, Brand Guidelines.