Objective:
Recruit a new generation of mindful daytime drinkers, drive reappraisal from consumers choosing wine or beer and create impact.
“Italian-ness” is so much more than just food or fashion; it is a desirable lifestyle. Martini as the perfect partner for those who wish to elevate the daytime drinking moment beyond wine and beer, with a bold and playful edge.
We brought Martini’s bold, playful spirit to life with vibrant on- and off-premise activations creating mini-Terrazza moments and elevating the Italian lifestyle through stylish, eye-catching brand touchpoints.
In the bar/restaurant/hotel spaces we create mini-Terrazza moments, bringing a taste of Italy to retailers. In the on prem we elevate, dialling up style and key brand assets.